Internet Marketing for Woodsongs

One of the pleasures of working on Woodsongs is the way people react to the talent.  I know that it's bringing joy to each one as they hear these spectacular musicians do their thing, often in standing-room-only radio audiences.  Then you must consider the importance of the huge radio audience and what it means for these folks singing their heart out. Another is the dedication and work ethic of the entire Woodsongs crew, which are volunteers!  Each week they put together an incredible show, web multimedia webcast, archive, podcast and more.

Web development on this site is a challenge because we want to be sure that the site lives up to the music.  Musicians in general have come a long way in the website world in the past several years as they realize how important marketing and advertising their work on the internet has become.  Many have terrific sites offering musical samples, press photos, and discology, coupled with really good design.

A few musicians have also have blogs, which makes sense as these folks are so expressive and creative.  A few have started using podcasts to send out samples of their work, interviews, and other media.  Video podcasts are next, and we may see an explosion of live performance presentations, interviews and other content from musicians.

Internet Marketing - Old RadioInternet Marketing

Internet marketing is one of the best ways for a band to get the word out (and the music) about their band.  A quality search marketing campaign can introduce many fans-to-be to the music via Increased online traffic.  Free music downloads for iPods and other playback can be a big part of the web marketing strategy.  Most musicians can benefit most from viral marketing mechanisms, such as Kenna, as described in Malcolm Gladwell's book, Blink.  Fans make musicians, and they are out there on the web. Make sure that you spend time reviewing these technologies as you consider using the Internet for Marketing.

  • Podcasts of your music, interviews.  Giving away a great song can start a buzz.

  • Blogging (with syndication) providing thoughts and other information about your music, concerts, and your mentors.  But don't make it into a big ole ad for yourself.  Let people get to know you a bit.

  • Search Engine Optimization - make sure you follow the rules of the search engines to get rated.

  • Pay per visit search engines - expensive sometimes, but no better/faster way to get targeted traffic to your site.  Good for concerts, because you can present these ads by region using local web marketing.

  • Analytics and Statistics - by looking at the pages that interest people, you can get a sense of what they're interested in.

  • Email marketing lists - yes, people still sign up.  Offer something real in those lists, such as discounts, concert dates, and more.  Make it worth getting, and be sure to use a tool that automates subscriptions.

  • Simple, fast web design - Make sure your pages are quick to load, by choosing a quality web host and optimizing your photography.

  • Internet Marketing Research  -be sure that you review what your competition's doing and who's providing them with inbound links.

No, I do not take money to design, manage, and market the Woodsongs web site, but I do get paid.... by the sweet sounds of ultra-talented artists singing and playing their heart out.

I wish you all the best of luck on the web. 


Scott Clark
Woodsongs' Web Guy and Website Traffic Expert

PS: Due to high demand for my time, I cannot provide support for issues with archives, podcasts, or other things related to your use of Woodsongs.com.  Any suggestions or issues should go directly to Woodsongs, not to me.  I suggest you befriend a geek near home... they're quite handy to have around :- ).